* 企业和职场人的问题与挑战
* 什么是设计思维
* 重新认识“约束”&“需求”
* 设计思维的开始
2.移情:换位思考
* 创新的空间
* 从观察到洞察
* 换位思考
* 变需要为需求
3.思维过程:更深入的挖掘和提炼
* 创意的生成
* 汇聚和发散
* 辅助创意的多种途径和工具
* 分析与综合
4.多种方案:模型、测试、迭代
* 用手来思考
* 用模型来测试
* 迭代的跨行业
* 现场也跨行业
5.设计客户体验
* 想法需要被检验
* 让客户参与其中
* 关注体验的必要
* 从想法到行动
6.分享与传播
* “最佳实践”为何横行
* 好故事对解决问题的意义
* 怎么做
* 广义的设计思维
7.组织能力
* 一种系统化的创新方法
* 从方法到个人能力
* 管理创新和组织能力
* 解决身边的实际问题
1. Start of design thinking: constraint vs needs
* Problems and challenges for individuals and organizations.
* What is design thinking
* To refresh “constraint” & “needs”
* The starting of design thinking
2. Empathy: transpositional consideration
* The space for innovation
* From observation to insight
* Transpositional consideration
* Changing needs to demands
3. Thinking process: exploring and extracting
* Shaping of ideas
* Assembling and divergence
* Tools to support ideas
* Analysis and integration
4. Multiple solutions: models / test / iteration
* Thinking by hand
* Testing by model
* Cross-industry “iteration”
* Cross-industry “field”
5. Designing the customer experiences
* Ideas need testing
* To get customers involved
* Why to care experiences
* From ideas to actions
6. Sharing and spreading
* Why is “best practice” so popular
* Good story for problem solving
* How to share and spread
* Generalized design thinking
7. Organizational ability of innovation
* Systematic methods for innovation
* From methods to ability
* Organizational ability of managerial innovation
* Solving actual problems
* 面临创新挑战的职员、管理者