5.产品的上市计划 * 产品的功能分析 * 该产品对其它产品的影响分析 * 产品的毛利分析 * 总体策略 * 营销组合 * 费用预算 1. Overview of new product development and launch * Definition of new product development and launch * Key issues of launch failure * New product launch process in general
2. Analyzing your customer’s need * Determining your target customer * Clients’ buying-decision analysis * Target market size estimation
3. Analyzing your competitors * Competition degree analysis * Identifying your main competitors * Analyzing your competitor’s reaction
5. Planning your products launching * Functional analysis of the product * How this product interact with other products * Profit analysis * General strategy * Marketing mix * Marketing cost and budget