24小时服务热线：020-31041068
24小时服务热线：020-31041068
-Tohelpmarketingpeopletounderstandandexperiencetheprocessofvaluepropositiondevelopmentforthebrand
-Tostrengthenthecompetencyofstrategicthinking,enrichingthetoolkitofmarketingplanning.
1.Marketingfundamentals
Marketingevolutions
Marketingclassifications
Marketingchallenges
2.VPHintroduction
Components
Importance
Applications
3.Target(identification)
Marketsegmentation
Targetidentification4.Consumerinsight
Whatisinsights
Howtogeneratetheconsumerinsights
Persona
5.Competitiveenvironment
Competitiveanalysis
Valuepropositionmapping
6.Benefits/reasonstobelieve/discriminator
FABE
Brandpositioningdescriptio
7.KeysuccessfactorsofVPH
8.VPHbasedIMC
李金城
黎红华
徐周
李良德
高圣皓
张珂
黄道雄
甘建荣