商务英语书面沟通技巧其它上课时间：

【课程背景介绍|Course Background】:
     职场白领们每天的工作中有70%时间用在笔头交流上，包括电子邮件、工作进度报告、提案、意向书等。要想平步青云蒸蒸日上，"您"不仅得会做，更要会写。 
     写作习惯形成写作性格，写作性格决定一个白领的职业命运。但是，当要撰写重要邮件或报告时， 面对空白的稿纸或屏幕，脑子里确一片混沌。 
     如何做到"先想后写" 如何搭建你的文章结构 如何让你的书面语言更有说服力 如何对不同文化背景的同事、客户沟通负面、敏感事件  
     ICH宜咨很荣幸的邀请到金牌讲师及畅销书作家戴愫老师，深入为大家解析商务英语的沟通技巧，从职场书面沟通的规则和现代外资企业特有的沟通思维方式出发，帮你摆脱写作中的"白屏综合征"，摆脱中式英文的烙印，轻轻松松走职场。
Though employees spend 70% of work hours using English emails and reports as communication channel, they rarely receive systematic training on the topic of written business communication. Therefore, we often send and read sloppy emails and confusing reports at workplace.
On the technical level, they are good. But in their role, as an effective communicator on paper, there are some definite gaps. They need to learn how to dig into an idea for three levels to show their thoughtfulness, then exchange ideas clearly, and finally persuade the reader both in mind and in heart.
 
【课程特色|Course Features】:
首先，这不是一堂英文课，所以我们不会花太多时间解释语法规则。我们的重心在于提高职场书面沟通力。职场生存术被完美地编入进课程。First, this is not an English class, so we are not talking too much about the general English grammatical rules on writing. Instead, We will focus on the workplace written communication soft skills. The workplace surviving tips are so important that they are perfectly weaved into the course.
 
其次，戴愫老师创造的"TCS三级跳"的构思方法简单易学。你会形成先想后写的习惯 -先想想"语气、内容、结构"。这个方法证明，写作不是天赋，而是后天习得的技能。Second, "TCS steps," created by Ms. Dai, are easy to learn and follow. They help you form the habit of thinking before writing - you will think about "Tone, Content, and Structure." They prove that writing is not a gift; it is a skill.
 
第三，英语写作就是一种形式的跨文化沟通。我们会运用"泛指沟通vs.特指沟通"这一文化维度，剖析怎样在对西方人的写作中，尤其是在表达敏感和负面信息时，展示专业和礼貌。我们要秒杀中式英文。Third, English writing is a form of cross-cultural communication. We will use cultural dimension of "diffused vs. specific" to teach you how to show professionalism and politeness to westerners in written communication, especially when delivering negative or sensitive information. We will get rid of "Chinglish."
 
最终，您不开口也会赢。In the end, you will win without speaking.
 
【课程大纲|Outline】:
  Section One
版块一
（邮件版块） Fundamentals: six parts in first-class business correspondence
电子商务邮件的"六大部分"，您真的知道每个部分标准而高效的写法吗
Subject: brief + informative
标题：精+确
Greeting: your relationship + the nature of the matter
称呼：你们的关系+事件的性质
Opening: put your purpose in the first sentence
开头：一语中的
Details: provide "all the needed" information
细节：提供"所有的必需的"信息
Future action: make a clear and conversational request
请求：清晰醒目
Ending: friendly and open
结尾：友好而开放
Something you never do with emails
电子邮件中的禁区
When NOT to send emails
按send键之前，您确定要发这封电子邮件吗
 
Case study I: Skillfully push the colleague to send the report on time
案例讨论一：有技巧地催促同事按时交报告
  Section Two
版块二
（结构版块）
  Section Three
版块三
（语言版块）
  Pyramid structure designed by Barbara Minto
Barbara Minto女士创建的金字塔结构
Why do we need to use pyramid structure in work
-- Start the article with conclusion to catch attention and avoid misunderstanding
为什么在职场中需要使用金字塔结构
-- 结论先行，可以抓住注意力，并避免误解
What is pyramid structure
-- Top down; Vertical: question-answer; Horizontal: induction (MECE) or deduction
什么是金字塔结构
-- 自上而下；垂直方向用问题-回答展开；水平方向用归纳(遵循MECE原则)或演绎展开
How do we use pyramid structure
-- Put out all the bubbles, govern the bubbles by logic, make the conclusion and put it to the top
怎样使用金字塔结构
-- 发散思维，画出所有内容气泡，找出气泡间的逻辑，得出结论，将结论放在金字塔塔尖
 
Case study II: Draw the pyramid structures for progress report / business proposal / work plan / promotion application
案例讨论二：为进度报告、商业提案、工作计划、竞聘竞升做金字塔结构
                                
"Three Musts" for business English writing
-- Specific, empathetic, positive
商务英语在语言上的"三个必须"
-- 明确、同理心、积极
"STAR" makes your writing informative: data come first, then facts; adjectives come at last
"STAR"模式让你写文章有料，不"假大空"：第一给数据，第二给事实，最后给形容词
Use 50 power verbs to make your article influential
用50个最有气势的动词提升文章的影响力
Use transition words to show your logic
用连接词"秀出"逻辑关系
Use consistency to persuade
利用人"坚持一致性"的美德去说服
State "what can/should be done", instead of "what cannot/should not be done"
陈述"能/应该"做的，而不是"不能/不应该"做的
Depersonalize your statement
"就事不就人"的措辞
 
Case study III: Request a senior manager for approval
案例讨论三：向上级要批准
Case study IV: Request to pay a visit to a client
案例讨论四：向客户请求前去拜访
 
 
Section Four
版块四
（综合演练） Practice "TCS"
操练"TCS"写作思维
Use the correct tone: make the reader emotionally confortable
使用正确的语气：让读者情感上舒适
Provide all needed information: make the reader thoughtfully informed
发散思维，提供所有必需的信息：让读者被周到地沟通
Build pyramid structure: make the reader logically persuaded
收拢思维，构建金字塔结构：让读者逻辑上被说服
 
Case study V: Discuss a sensitive topic: office relocation/work relocation
案例讨论五：讨论一个敏感话题：办公地点搬迁/派往异地担任新的工作任
【Standard Fee|标准价格】：1天课程3500RMB/人。